1. Introduction

Portcast Media Limited (together with its affiliates, "Portcast", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at portcastmedia.com (the "Site") or use our agency ad account support services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Site or Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, you should not use our Site or Services.

We reserve the right to update this Privacy Policy at any time. Material changes will be communicated through our Site or by email. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

2. Information We Collect

We collect several types of information from and about users of our Services, including:

2.1 Information You Provide to Us

When you register, submit a quote request, create an account, or communicate with us, you may provide us with:

• Identity Data: Full name, job title, company name, and business registration details.
• Contact Data: Email address, phone number, postal address, and business address.
• Verification Data: Business registration certificates, proof of address, identification documents, and advertising account history, where required for compliance or onboarding purposes.
• Financial Data: Payment method details and billing information, processed by our third-party payment processors.
• Communications: Records of your correspondence with us, including emails, quote requests, support tickets, and account management communications.

2.2 Information Collected Automatically

When you access our Site, we may automatically collect certain technical information, including:

• Internet Protocol (IP) address, browser type and version, device type, and operating system.
• Referring URLs, pages viewed, time spent on pages, and navigation patterns.
• Device identifiers and advertising identifiers.
• Access times, session duration, and interaction data.

We use cookies, web beacons, and similar tracking technologies to collect this information. You can manage your cookie preferences through your browser settings.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain Services: Process quote requests, onboard clients, deliver agency ad account support, and manage your account.
• To Verify Identity and Eligibility: Conduct fit reviews, verify business registration, assess compliance with our eligibility criteria, and prevent fraudulent or unauthorized use.
• To Communicate With You: Respond to your inquiries, send service-related notices, provide account management support, and share important updates about our Services.
• To Improve Our Services: Analyze usage patterns, troubleshoot technical issues, and enhance the user experience.
• To Comply with Legal Obligations: Meet regulatory requirements, respond to lawful requests from authorities, and enforce our Terms of Service and Acceptable Use Policy.

We process your information on the following legal bases, as applicable: (a) performance of a contract with you; (b) our legitimate business interests; (c) compliance with legal obligations; and (d) your consent, where required.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: We may share information with third-party vendors who perform services on our behalf, including payment processors, advertising platforms (Facebook, Google, TikTok), analytics providers, and cloud infrastructure providers. These providers are contractually bound to protect your information and use it only for the purposes we specify.
• Compliance and Legal Obligations: We may disclose information where required by law, regulation, legal process, or governmental request, including to comply with applicable sanctions laws and anti-money laundering regulations.
• Business Transfers: In connection with a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction.
• With Your Consent: We may share your information for any other purpose with your explicit consent.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Specifically, we retain:

• Account information and transaction records for a minimum period of six (6) years from the date of the relevant transaction or account closure, whichever is later, in accordance with applicable record-keeping requirements.
• Verification and compliance documentation for the duration of your engagement with us plus six (6) years thereafter.
• Communications records for the duration of your account plus two (2) years.

When data is no longer required, we securely delete or anonymise it in accordance with our data retention and disposal policies.

6. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Right of Access: Request confirmation of whether we process your personal data and request a copy of that data.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data, subject to legal retention obligations.
• Right to Restrict Processing: Request restriction of processing where the accuracy of data is contested, processing is unlawful, or we no longer need the data.
• Right to Data Portability: Request a structured, commonly used, machine-readable copy of your data in certain circumstances.
• Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us at contact@portcastads.com. We will respond to your request within the timeframe required by applicable law. We may request additional information to verify your identity before processing your request.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit using TLS/SSL protocols.
• Access controls and authentication mechanisms.
• Regular security assessments and monitoring.
• Data minimisation and pseudonymisation where appropriate.
• Staff training on data protection and confidentiality.

However, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security of your data.

8. International Data Transfers

Your personal data may be transferred to, and processed in, countries other than your country of residence. These countries may have data protection laws that differ from the laws of your jurisdiction.

Where we transfer your data internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses adopted by the European Commission or equivalent transfer mechanisms recognised under applicable law.

9. Third-Party Links and Services

Our Site and Services may contain links to third-party websites, platforms, or services, including Facebook, Google, and TikTok. We are not responsible for the privacy practices, data collection practices, or content of these third parties. We encourage you to review the privacy policies of any third-party platforms you interact with through our Services.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities and to distinguish you from other users of our Site. This helps us provide you with a better experience and to improve our Site.

You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. However, if you disable or refuse cookies, some parts of our Site may become inaccessible or may not function properly.

11. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will notify you by posting a prominent notice on our Site or by sending you an email. The date at the top of this policy indicates when it was last updated. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, please contact us:

Email: contact@portcastads.com

Registered Office: Portcast Media Limited, Hong Kong