Account Management

Account Management and Appeals Support for Performance Ad Accounts

Ongoing account management and appeals coordination for performance advertisers — not a one-time setup. Without dedicated support, a suspension can keep campaigns down for weeks. Portcast assigns a dedicated AM who escalates to platform teams within 1 business day (Mon-Fri, 9am-6pm HKT) and manages the full appeal workflow. Portcast does not guarantee appeal success or reinstatement.

Definition

What is Ad Account Management Support?

Ad Account Management Support is an ongoing operational service designed for global performance advertisers advertisers. It covers proactive account health monitoring, Business Manager (BM) structure optimization, and structured appeal coordination when policy flags occur, ensuring faster recovery times and reduced campaign downtime.

The difference
In-House Management
Agency Management
Appeals Process
Self-service forms with automated rejections
Guided structure & direct rep escalation
Policy Knowledge
Often reactive to unexpected flags
Up-to-date with hidden platform thresholds
Account Recovery
Wait weeks for ticket resolution
Backup account within 1 business day (Mon-Fri, 9am-6pm HKT) provision (if eligible)
Qualification

Who qualifies for Account Management?

This service is not a fit if: you expect guaranteed appeal outcomes or operate in casino. This service is a fit if: you have suspended or restricted ad accounts and need ongoing operational management with documented boundaries.

Fit Criteria

Existing suspended or restricted account status, performance advertising business registration and vertical, compliance documentation readiness, and willingness to work within documented boundaries.

Eligibility

Advertisers with suspended or restricted accounts needing ongoing operational management. Guaranteed outcomes or casino vertical not supported.

Documentation

Compliance documentation readiness is assessed during fit review. Your AM will confirm what materials are needed.

Service Scope

How does our Account Management work?

When an account gets suspended, advertisers face multiple paths — writing an appeal, gathering documentation, managing communications, or restructuring operations. Portcast works with Meta, Google, TikTok, and other platforms to provide structured support so you don't navigate each option alone.

01. Appeal

Appeal Coordination

Preparing and submitting structured appeals with supporting documentation. Portcast coordinates the appeal workflow but does not guarantee appeal success or reinstatement.

02. Health

Account Health Monitoring

Regular review of account standing and policy compliance status to catch issues before they escalate into suspensions or restrictions.

03. Comms

Platform Communication Management

Handling correspondence with platform support teams — tracking responses, documenting interactions, and maintaining a clear communication record.

04. Operations

Account Operations Support

Day-to-day operational management of active accounts including BM role coordination, settings review, and ongoing compliance checks.

05. Escalation

Escalation Path Documentation

Mapping platform escalation procedures for repeated issues. Documented escalation paths reduce response time for recurring account problems.

Step-by-step

Method and Proof

Without a defined process, account management becomes reactive — prolonging suspension and losing advertising capacity. Portcast follows a structured cadence: situation review, strategy planning, documentation preparation, execution and follow-up, and ongoing cadence.

Review how account ownership works with Portcast
01

Situation Review

Understands your suspension or restriction context.
02

Strategy Planning

Defines the appeal and resolution approach.
03

Documentation Preparation

Gathers required platform evidence.
04

Execution and Follow-Up

Submits and tracks progress.
05

Ongoing Cadence

Your AM monitors standing and manages escalations.

Service Boundaries & Limits

Cannot guarantee appeal success or reinstatement
Portcast does not guarantee appeal success or reinstatement. Outcomes depend on platform policies, suspension reason, and documentation quality — all outside Portcast's control.
Fees disclosed before payment; backup account on suspension
Portcast discloses fees before payment. Your AM provides a backup account the within 1 business day (Mon-Fri, 9am-6pm HKT) if an account is suspended, minimizing campaign downtime.
FAQ

Account Management FAQ

What is the success rate for Portcast's appeal assistance?
Portcast does not publish rates. Outcomes depend on platform policies, suspension reason, and documentation quality — all outside Portcast's control.
Which platforms does account management support cover?
Facebook, Google Ads, TikTok, and more. Coverage includes these platforms and additional ones subject to compliance review. Portcast confirms coverage during fit review.
What does ongoing management include beyond appeals?
Account health monitoring and more. Ongoing management includes account health monitoring, platform communication, operational support, and escalation path documentation. Appeals are one component.
How long does the appeals process typically take?
Days to weeks. Timelines vary by platform and suspension type. Portcast provides expectations during initial review.
How is account management support priced?
Per scope. Portcast structures fees per scope and discloses them before payment. Portcast does not publish standard pricing — fee depends on account complexity and engagement duration.

Ready to check if your situation qualifies?

Describe your platform and account situation. Your AM will review fit and confirm the next step — no payment before scope is confirmed.